July 2013 - Aug 2017
Jeep.com is one of the largest automotive websites in the world. With traffic averaging over 300,000 visitors a week, visitors to Jeep.com not only come to do valuable vehicle research, they come to be inspired to live the Jeep lifestyle. Our goal for the site was to provide a simple user experience while immersing the viewer into the Jeep brand with rich imagery throughout their buying journey. We worked closely with Jeep Product, Brand and Marketing teams to develop content strategies to focus on important vehicle features that could be conveyed through richer visual storytelling.
Creative Direction – Jason Mills / Jim Borwick
Art Direction – Jason Mills / Matias Palacios Hardy / Sherry Tang / Aaron Aylward / Annie Tung
“I love jeep.com. The images are rich and insightful. The experience is easy and functional while inspiring customers to dream and to dare. ”
Working closely with our FCA team, we helped inform a robust design system to create a series of templates which were connected to an Adobe CMS system. The templates were developed to facilitate efficient content updates while still conveying important shopping information for our customers. Our vision was to let larger visuals showcase the brand with secondary interactive elements to demonstrate vehicle details.
To support model year releases, we would work closely with Jeep Product teams to define vehicle content strategy, asset planning, art direction, asset approvals and content creation.