July 2013 - Aug 2017
Over the five-years I worked with Jeep, the brand launched a number of new vehicles to their SUV portfolio. To support these vehicle launches, worked closely with marketing, brand and product to support number of key deliverables;
- Creative strategy and tactical roadmaps
- Content planning and release strategy
- Content strategy
- Launch content
- Visual language and art direction for vehicle launch imagery
- Asset planning and execution for worldwide usage.
- Online destinations for lead generation
Creative Direction – Jason Mills / Jim Borwick
Art Direction – Matias Palacios Hardy / Sherry Tang / Aaron Aylward / Annie Tung
Jeep Compass Reveal Experience on Jeep.com
Jeep Compass Launch - Asset Direction / Visual Language
Jeep Compass - Launch Strategy and Tactical Roadmap
Jeep Renegade Launch - Kaleidoscope Experience